Airline sued by Kosher agency for marking products 'K' without certification
JetBlue added 'K' labels to food that had not been approved by Hescher authority
An American airline has been accused of deceptive trading practices by a Hescher organisation after marking inflight food Kosher without its consent.
JetBlue Airways, a major low-cost airline operating primarily in the US, has been sued in the state of New Jersey for allegedly infringing on the trademarks of Kof-K, a leading Kosher certification agency.
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The Kof-K Hescher mark that appears on thousands of products all over the world (Kof-K)
In their lawsuit, Kof-K accused JetBlue of trademark infringement, false designation of origin and deceptive trade practices after a small package of artichokes was labelled as Kosher despite not being approved by the company.
The product in question is part of JetBlue's $9 Mediterranean-themed snackbox which contains a range of products and is labelled as Kosher on their website.
According to documents filed in federal court, Kof-K said that JetBlue's actions were likely to "deceive and confuse the Kosher eating public" and demanded punitive damages from the airline.
However, Kof-K did not dispute the Kosher status of the item but said that as it had not been certified by their agency, the use of the Kof-K logo was erroneous.
In a statement, JetBlue said: “The recent complaint filed is the first we were made aware of Kof-K’s trademark concern. We are currently investigating their claims.”
JetBlue added 'K' labels to food that had not been approved by Hescher authority
An American airline has been accused of deceptive trading practices by a Hescher organisation after marking inflight food Kosher without its consent.
JetBlue Airways, a major low-cost airline operating primarily in the US, has been sued in the state of New Jersey for allegedly infringing on the trademarks of Kof-K, a leading Kosher certification agency.
blobid3
The Kof-K Hescher mark that appears on thousands of products all over the world (Kof-K)
In their lawsuit, Kof-K accused JetBlue of trademark infringement, false designation of origin and deceptive trade practices after a small package of artichokes was labelled as Kosher despite not being approved by the company.
The product in question is part of JetBlue's $9 Mediterranean-themed snackbox which contains a range of products and is labelled as Kosher on their website.
According to documents filed in federal court, Kof-K said that JetBlue's actions were likely to "deceive and confuse the Kosher eating public" and demanded punitive damages from the airline.
However, Kof-K did not dispute the Kosher status of the item but said that as it had not been certified by their agency, the use of the Kof-K logo was erroneous.
In a statement, JetBlue said: “The recent complaint filed is the first we were made aware of Kof-K’s trademark concern. We are currently investigating their claims.”
